Driving traffic to your site using SEO strategies is not an easy task, especially if your aim is to convert the visitors into the customers. Let us look at 6 SEO strategies that can generate highly targeted traffic.
source: seoexpertdanny.com
- Targeted Keywords – are you targeting them right?
A successful SEO strategy includes keyword research as their first step. You must understand the keyword or the word that people use to find your business in the search engine. The main work of the keyword is to drive targeted traffic to your product.
- Content – is it attracting enough?
Content is king. Google uses the quality of your website content to rank you on the search engine therefore simply using keywords is not only a solution but also creating a positive user experience.
- Back links – linking is the key!
If the content is termed as a king, backlinks are the queen. Try creating graphics and newsworthy content so that it can influence the bloggers and the news websites to simply link that content. It doesn’t matter which site has the most links, what matters is who has the most quality link that can point back to their site.
- Social Media – promote, promote and promote
The key here is that your e-commerce store should have a strong social media presence. The social media sends the search engine signals of authority and influence. Social media is not only the marketing channel today it is also termed as a customer service channel. The customers expect the company to engage with them on a more personal level.
- Forum Participation – create the noise!
Participating in high traffic forum sites can truly help you and your company to establish your own image. Interacting and being active on different communities can attract targeted audiences.
- Blog Posting – to fetch more traffic!
It is a type of link building method and is really beneficial in driving relevant traffic. Choosing the blogs that can relate to your product line, can help you to have high page rank on the search engines.
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